fertility-technology
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Alan Murray
He spent thirty years building ad-tech and members clubs. Then he decided the real engineering problem worth solving was how a human embryo gets made.
Conceivable Life Sciences
Conceivable Life Sciences is a New York-based reproductive-medicine company building AURA, described as the world's first AI-powered, automation-assisted IVF laboratory. Using robotics, machine vision, advanced optics and proprietary software, AURA standardizes the 200-plus intricate microscopic steps of in vitro fertilization - from sperm and egg preparation through robotic ICSI, embryo culture and vitrification - to reduce human variability, lower cost, and widen access to fertility care. Founded in 2022 by Joshua Abram, Alan Murray and Dr. Alejandro Chavez-Badiola, the company reported the first live birth from a digitally controlled, remotely operated ICSI system and raised a $50M Series A in 2025 to bring its lab to the U.S.
Joshua Abram
Joshua Abram was a serial entrepreneur and investor who spent two decades building category-defining, venture-backed companies across technology, hospitality, and life sciences. With his longtime partner Alan Murray, he co-founded Integral Ad Science, the workplace brand NeueHouse, the data-science firm Dstillery, and the fertility-technology companies TMRW Life Sciences and Conceivable Life Sciences. At Conceivable he set out to build the world's first fully automated IVF laboratory, AURA, with the aim of turning a Nobel Prize-winning therapy into a population-scale, lower-cost solution. He was named to Goldman Sachs' list of the 100 Most Intriguing Entrepreneurs in 2021 and died in August 2025 at age 62.