Fertility coverage is easy to announce and harder to use. Stork Club built its business around the distance between a generous promise and care that actually gets paid for.
Maven’s first consumer clinic arrived before patients were ready. Employers funded the long detour - and 28 million covered lives later, the company is reopening the front door with a broader bet on women’s health.
How a fertility website became a Nasdaq-listed benefits company covering millions of employees - and why big employers hand it the hardest part of their health plan.
Carrot Fertility is a global fertility and family-building benefits platform that employers and health plans offer to their people. It covers the full journey - fertility preservation, IVF and IUI, pregnancy, adoption, surrogacy, low-testosterone care and menopause - with an expert Care Team, a global provider network, and the Carrot Card payment platform. Founded in 2016 after co-founder Tammy Sun faced a five-figure out-of-pocket egg-freezing bill, Carrot serves members in more than 195 countries and positions itself as a data-driven, outcomes-focused alternative to leaving fertility care to employees to navigate alone.
Univfy is a California-based health-AI company that uses machine learning to give IVF patients personalized, center-specific predictions of their probability of a live birth. Founded by Stanford researchers Dr. Mylene Yao and Prof. Wing H. Wong, its platform analyzes thousands of real IVF cycles to move beyond age-only estimates, powering patient counseling, fertility benefits for employers and health plans, and IVF refund/warranty programs that make treatment more affordable and predictable.