Three Korean American founders entered a stale aisle through Amazon, let reviews do the selling, then stretched one organic-cotton pad into a shelf-spanning cycle-care brand. The clever part is not the cotton. It is the order of operations.
Essity turns the private mechanics of daily life - a period, a wound, a bathroom visit - into a global portfolio serving roughly one billion people a day. Its next act is less about paper and more about medical care, personal health and smarter hygiene systems.