feedback
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SurveyMonkey
How a bootstrapped survey tool from 1999 became the default way the internet asks a question - and why, after a name change and a $1.5 billion buyout, it went right back to being SurveyMonkey.
SurveySparrow Turned the Dreaded Survey Into a Conversation
Born from a founder's annoyance at a third HR reminder, SurveySparrow built the world's first chat survey. It now serves more than 100,000 companies across 149 countries.
Four Survey Tools That Refuse to Be SurveyMonkey
Formstack, SmartSurvey, Zonka Feedback and Checkbox each picked a lane the survey giants ignored - workflows, data sovereignty, feedback intelligence and self-hosting. Here is how the quiet corners of the feedback market actually work.
How Surveys Escaped the Phone Bank and Got Into Your App
Survox, LimeSurvey, Typeform and PostHog trace a 50-year shift in how the world asks questions - from punch cards and phone banks to forms that feel like chat and surveys that pop up mid-click.
Roy Rapoport
Roy Rapoport is a veteran engineering leader and writer whose work has quietly reshaped how tech companies think about people, reliability, and operational culture. Best known for his two stints at Netflix (where he built Insight Engineering and its operational platform) and a stint at Slack, Roy popularized the Manager README format and authored influential frameworks on feedback, trust, and performance improvement. He writes on Medium about the subtler mechanics of leadership, raises goats in California, and insists he will never retire.