When COVID-19 erased 75 percent of its business, the nearly 100-unit Southern chain did not abandon scratch cooking. It cut the clutter around it - and turned a four-day curbside scramble into a more disciplined franchise playbook.
The Columbus chain does not sell authenticity theater. It sells choice - then uses murals, margaritas and a surprisingly sophisticated loyalty engine to make 50-plus restaurants feel local.
The Colorado chain built a national business by treating noodles as a universal language. Now it is testing whether a sharper menu, a strong digital habit and fewer weak stores can turn variety into durable growth.
Potbelly turned an antique shop's lunch counter into a repeatable neighborhood ritual. Now, under RaceTrac ownership, the question is whether its stove, hot peppers and lunch-hour warmth can travel to 2,000 shops without losing the odd little details that made the first one work.