fashion-sustainability
(2)
Supercircle found the money in fashion’s dirty laundry
A recyclable sneaker exposed an expensive flaw in fashion’s good intentions. Supercircle turned the missing logistics into a business that brings old clothes, unwanted stock and their remaining value back into circulation.
Indyx
Indyx is a San Francisco digital wardrobe app that lets people catalog everything they own, plan outfits, work with personal stylists, and eventually resell their clothes - all in one place. Founded by two former retail-industry insiders, it makes the opposite bet of most fashion businesses: instead of selling you the next thing, it helps you actually use what you already own. Users get a searchable digital closet with automatic background removal, cost-per-wear tracking, packing lists, and social sharing, framed around a simple idea - know what you own, love what you wear.