
He wrote software after hours to help fashion retailers see what instinct missed. With EDITED, Geoff Watts turned that question into a business - then challenged the industry’s fondness for a permanent sale.
A designer tired of guessing met a programmer who counted milk by the cow. Seventeen years later, their retail intelligence company says its AI can question 12 years of normalized data spanning 90,000 brands and more than 5 billion SKUs.