The New York fintech spent years learning why farm books break, then discovered its second customer was really five businesses in a cowboy hat. Now 8,000 operators and $59 million in funding are testing whether that niche lesson can travel across the real economy.
FarmRaise is a San Diego-based agtech company building vertical software for U.S. farms and the organizations that serve them. Its flagship app, FarmRaise Tracks, turns messy shoebox-of-receipts farm bookkeeping into organized income, expense, mileage and inventory records, while a program-management platform helps USDA, ag nonprofits and corporate partners run farmer enrollment, grants and conservation payments. Founded in 2020 by Stanford classmates Jayce Hafner and Sami Tellatin with product lead Albert Abedi, the company raised a $7.2M seed round led by Susa Ventures and serves more than 20,000 farmers and innovators.