When Hurricane Sandy knocked out New York ferry ticket machines, a young company’s phone app kept fares moving. Bytemark spent the next decade turning that emergency workaround into transit payment plumbing.
The London company turned mobile tickets into a shared fare-payment business. From Boston’s abandoned $70 million smartcard expansion to Denver’s tap-and-ride network, its pitch is simple: stop rebuilding the checkout.
The British company put ticketing in the cloud, then used the same equipment to track vehicles, explain delays and connect drivers. Its next test is taking that approach across bigger networks.