fall-prevention
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Amanda Rees
Amanda Rees is the co-founder and CEO of Bold, a Los Angeles based digital fitness platform that delivers personalized, science-based exercise programs to help older adults build strength, ease pain, and prevent falls. A Princeton-trained chemical and biological engineer who is also a longtime dance and tai chi instructor, Rees built Bold after spending most of her twenties caring for her grandmother and discovering how few preventive tools existed for aging well. Bold partners with Medicare Advantage plans and has raised about $27 million in total funding, including a $17 million Series A.
George Netscher
George Netscher is the Founder and CEO of SafelyYou, a San Francisco-based AI company that uses computer vision to prevent falls and elevate dementia care across senior living communities. Netscher launched the company in 2015 as doctoral research at UC Berkeley's AI Research Lab, driven by his family's direct experience with Alzheimer's disease - his grandmother and aunt both had the condition, and his mother cared for them while working as a physician. SafelyYou's ambient sensor platform now serves nearly 1,000 senior living communities, has raised over $134 million in total funding including a $43 million Series C in 2025, and has been shown to reduce falls by 40% and fall-related ER visits by up to 80%. In May 2025, Netscher was elected to the Argentum Board of Directors, the leading national senior living industry association.