fall-detection
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The Watch That Talks Back: How a Retired Chip Engineer Built a Medical Alert Seniors Actually Wear
Jean Anne Booth sold two chip companies to Texas Instruments and Apple, then un-retired to solve one stubborn problem: her 80-year-old mother would not wear anything that looked like a call-for-help button.
SafelyYou
SafelyYou is a San Francisco-based AI company that uses unobtrusive in-room sensors and computer vision to detect, respond to, and help prevent falls among residents in senior living and memory care communities. Spun out of UC Berkeley's AI Research Lab in 2015 by founder and CEO George Netscher, the platform pairs 24/7 monitoring with clinical consultation to reduce falls, ER visits, and operating costs while keeping older adults safer in place.
George Netscher
George Netscher is the Founder and CEO of SafelyYou, a San Francisco-based AI company that uses computer vision to prevent falls and elevate dementia care across senior living communities. Netscher launched the company in 2015 as doctoral research at UC Berkeley's AI Research Lab, driven by his family's direct experience with Alzheimer's disease - his grandmother and aunt both had the condition, and his mother cared for them while working as a physician. SafelyYou's ambient sensor platform now serves nearly 1,000 senior living communities, has raised over $134 million in total funding including a $43 million Series C in 2025, and has been shown to reduce falls by 40% and fall-related ER visits by up to 80%. In May 2025, Netscher was elected to the Argentum Board of Directors, the leading national senior living industry association.