factset
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Jenifer Brooks Put a Punchline in the Financial Data Feed
The FactSet CMO made information overload funny, then made the joke accountable to the numbers. Her career is a study in how judgment, context and a little comic timing can give a serious B2B brand a pulse.
Tom Aley
Tom Aley is the co-CEO and co-founder of Aidentified, a Concord, Massachusetts wealth-network-intelligence platform that stitches together roughly 275 million consumer and 75 million professional US profiles so financial advisors can see who they already know who happens to be worth a lot of money. He runs the company with his twin brother Darr Aley, and it is not their first exit together: they built Generate (acquired by Dow Jones/News Corp in 2008) and backed NetProspex (acquired by Dun & Bradstreet). Before founding companies he was a corporate venture investor for Reed Elsevier's $8 billion media arm, an SVP at Dow Jones, and a board member on eleven companies. In June 2024, FactSet made a strategic $12.5 million Series B investment in the company.