Crafty began with four friends, a borrowed Cadillac, and a plan to put a kegerator in every office. A decade later it stocks the snacks for DraftKings and Robinhood - and turns the break room into a spreadsheet.
McDonald's, Starbucks and Walgreens don't remodel one store at a time - they hire a Downers Grove firm run by a former Green Beret to do thousands at once, on schedule, on brand.