eyeque
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Tibor Laczay and the art of selling less
He coded Zenni’s first website and helped build an eyewear business without venture capital. Tibor Laczay’s most revealing sales pitch was an invitation to spend less.
John Serri
John A. Serri is a physicist-turned-entrepreneur and the co-founder, Chairman and CEO of EyeQue Corporation, a Newark, California company that turns an ordinary smartphone into a clinically registered eye-refraction device. With a PhD in Physics from MIT and 35 years spent building secure government networks and one of the world's largest satellite phone systems (Globalstar), Serri launched EyeQue in his 60s to make affordable vision testing available to anyone with a phone. Under his leadership EyeQue built its at-home Personal Vision Tracker on technology licensed from MIT, won CES 2017 Best of Innovation, amassed roughly 25 patents, and reached users in more than 150 countries.