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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

experience-research

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Company
Dscout Spent 15 Years Bottling Human Context. Now It Has to Keep AI From Watering It Down.
Saas · Enterprise · Ai

Dscout Spent 15 Years Bottling Human Context. Now It Has to Keep AI From Watering It Down.

Dscout escaped the focus-group room by putting a research diary in people’s pockets. Its next trick is harder: using AI to make research faster without turning lived experience into beige summaries.

user-research · ux-researchRead →
Company
Discuss Turned the Focus Group Into Software. Now It Wants to Make Research Remember
Ai · Saas · Enterprise

Discuss Turned the Focus Group Into Software. Now It Wants to Make Research Remember

The Atlanta-based research platform spent a decade making customer conversations easier to run. Its next bet is harder: joining human interviews, AI agents and survey data without turning insight into synthetic mush.

market-research · qualitative-researchRead →