Evan Armstrong writes about profit and power in technology. He spent four years as lead writer at Every, where his column Napkin Math turned finance terms like revenue, COGS, and net income into deeply reported, deeply funny explainers for an audience of more than 100,000. In April 2026 he walked away to launch The Leverage, a solo publication promising rigorous, actionable, beautiful analysis of tech markets for founders, investors, and senior operators. He had never been paid to write before joining Every, and went on to publish almost 500,000 words there.
Dan Shipper and Nathan Baschez are the co-founders of Every (every.to), a subscription-based AI media and product company that bills itself as 'the only subscription you need to stay at the edge of AI.' Dan serves as CEO, writing the weekly 'Chain of Thought' column and hosting the 'AI & I' podcast, while Nathan spun out Lex, an AI-powered word processor, as a separate venture. Together they merged their respective newsletters - Dan's Superorganizers and Nathan's Divinations - in April 2020, and have since built Every into a 25-person company with 7-figure annual revenue, five software products, and a daily newsletter reaching 70,000+ subscribers.