event-tracking
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The 62 Million View Mirage
Kissmetrics built a huge audience, then used its own analytics to discover that applause and revenue had almost nothing in common. Its second act asks a sharper question: can software tell you which people actually matter?
Snowplow Put the Black Box on the Curb - Then Taught Customer Data to Move in Real Time
Snowplow began with two consultants, one day of coding and a grudge against packaged analytics. Fourteen years later, its bet is that the next useful AI agent will need to know what a customer did five seconds ago - without surrendering the data to somebody else's dashboard.
Mixpanel
Mixpanel is a product analytics platform that helps teams understand how users actually behave inside their digital products. Built around event-based tracking rather than page views, it lets companies run funnels, cohorts, retention curves, and experiments without writing SQL. Founded in 2009 by Suhail Doshi and Tim Trefren out of Y Combinator, the company now serves more than 8,000 paying customers and crossed $210M ARR.