The Utah software company spent a decade turning event chaos into usable customer data. Its next act is more ambitious: giving AI agents the context to help run the show without losing the humans in the room.
DISTINCT Technologies is a Fairfield, Connecticut startup building live data intelligence infrastructure that turns real-time consumer interactions at live events into measurable ROI. Its white-label SaaS platform captures what it calls Actionable Consumer Touchpoints (ACTs) from stadiums, activations, and experiences, then routes that data into brands' existing CRM and MarTech systems for unified measurement, predictive insight, and personalized follow-up. Founded in 2022 by former Major League Baseball and Audacy executive Jimmy McCloud, the SOC 2-certified company has raised $3.5M in seed funding.