ethnography
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Nihal Advani
Nihal Advani is the founder and CEO of QualSights, a Chicago-based insights technology platform that helps global brands decode real-world human behavior through live video, mobile ethnography, sensors and AI. A former internationally ranked junior tennis player from India who came to the US on a full scholarship, he cut his teeth at Google and Microsoft before founding the travel startup Georama in 2012, then pivoting it into QualSights in 2018. On roughly $3.5M raised over a decade, he built one of America's fastest growing market research companies, ranked by Inc. as the fastest growing company in Illinois.
Vidhya Ramalingam
Vidhya Ramalingam is the founder and CEO of Moonshot, a company that builds technology to interrupt online violence, abuse, and radicalization before it spills into the real world. Trained as an anthropologist who did field research inside white nationalist movements, she now runs digital interventions across more than 25 countries, testifies before legislatures on both sides of the Atlantic, and advises tech platforms and governments on keeping people safe online. Her core conviction is unfashionably simple: people can change, and the same sense of belonging that pulls someone into a hate movement can be used to pull them back out.