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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

ethical-marketing

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Legend
Alex Cattoni Sold Her Car, Found Her Voice, and Built a Copywriting Posse
Founder · Creator · Executive

Alex Cattoni Sold Her Car, Found Her Voice, and Built a Copywriting Posse

A planned law-school future gave way to an internship in Kuala Lumpur. Two decades later, the Copy Posse founder teaches marketers to sell with empathy - and is learning to put her own name back on the work.

alex-cattoni · copy-posseRead →
Company
The Agency That Asked Why Mothers Bought the Wrong Formula
Media · Enterprise · Consumer

The Agency That Asked Why Mothers Bought the Wrong Formula

Christie & Co has spent three decades selling purpose without pretending purpose sells itself. Its best tool is not a slogan, but a deceptively simple question: what actually made you choose?

public-relations · brand-strategyRead →
Legend
Ben Camp Is Building the Search Engine for a Decision Nobody Wants to Get Wrong
Founder · Operator · Executive

Ben Camp Is Building the Search Engine for a Decision Nobody Wants to Get Wrong

A seminary student wandered into digital marketing and found a problem worth a decade. Now Ben Camp is turning the internet's noisiest doorway into a calmer, more useful place to choose care.

ben-camp · recovery-comRead →