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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Company
The Idaho Company That Sells $2 Billion of Soap Without a Single Store
Consumer · Health · Ecommerce

The Idaho Company That Sells $2 Billion of Soap Without a Single Store

Frank VanderSloot built one of Idaho's largest private companies on a simple bet: skip the store shelf, mail the detergent, and pay customers to tell their friends.

wellness · consumer-direct-marketingRead →
Legend
Yael Alkalay
Founder · Executive · Creator

Yael Alkalay

Yael Alkalay is the founder and CEO of Red Flower, a New York-based natural beauty and lifestyle company she launched in 1999. A former creative director at Shiseido in Japan and a Columbia MBA, she built Red Flower around botanical formulations, aromatherapy and self-care rituals, selling to Barneys in her first year and growing the brand into a SoHo flagship and a fixture in spas and hotels. She is an early and persistent voice for non-toxic, biodegradable, vegan and cruelty-free beauty.

yael-alkalay · red-flowerRead →