essential-oils
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The Family That Sold You a $30 Sonic Toothbrush on QVC Built an 800-SKU Empire on 28th Street
A New York distributor that has been putting brand-name electronics on American shelves since 1971 quietly built its own affordable wellness label - and it is still run by the same family.
The Idaho Company That Sells $2 Billion of Soap Without a Single Store
Frank VanderSloot built one of Idaho's largest private companies on a simple bet: skip the store shelf, mail the detergent, and pay customers to tell their friends.
Yael Alkalay
Yael Alkalay is the founder and CEO of Red Flower, a New York-based natural beauty and lifestyle company she launched in 1999. A former creative director at Shiseido in Japan and a Columbia MBA, she built Red Flower around botanical formulations, aromatherapy and self-care rituals, selling to Barneys in her first year and growing the brand into a SoHo flagship and a fixture in spas and hotels. She is an early and persistent voice for non-toxic, biodegradable, vegan and cruelty-free beauty.