
After a career spent turning complicated software into clear business stories, Vbrick's CMO has arrived at a fitting subject: helping companies make their own video useful, secure, and findable.
Thibaut Machet is the CEO and co-founder of PlayPlay, a video creation platform that lets marketing, HR and communications teams turn text and raw clips into polished branded videos without editing skills. He started it in 2017 after six years running social media at Eurosport, grew it to roughly 240 employees across Paris, New York and Berlin, and raised a $55M Series B in 2022 led by Insight Partners. He now runs the company from New York, where he moved to build out the US business.