engagement-platform
(3)
Higher Logic
Engagement is changing. Make every connection count.
Lucra
Lucra is a B2B competitive-loyalty platform that lets brands run live social competitions - tournaments, head-to-head challenges and mini-games - inside their own apps and websites through a white-label SDK. Originally launched in 2019 as a peer-to-peer real-money sports gaming app, the company pivoted to selling gamified engagement as a modern alternative to points-based loyalty programs, handling compliance, payments and fraud as a merchant of record. Its clients include Dave & Buster's, Five Iron Golf, TouchTunes and ChessKings, and in April 2026 it raised a $20M Series B led by ARK Invest's venture fund - ARK's first time leading an early-stage deal.
Scoot
Scoot is a Dallas-based B2B software company that runs an AI sales platform built on top of a customizable virtual meeting environment. Founded in 2017 as Preciate and rebranded to Scoot in 2023, the company puts real-time AI agents inside sales meetings, webinars, and events to coach reps, engage buyers, qualify leads, and automate CRM follow-up. Led by founder and CEO Ed Stevens, Scoot pitches itself as a more engaging, brand-able alternative to static tools like Zoom and Microsoft Teams for go-to-market teams.