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Preciate rebrands to Scoot, closes $12M Series A led by Woodland Capital Real-time AI agents now sit inside every sales meeting Adobe, PepsiCo, IBM, Tanium, Cohesity among named customers Scoot holds a patent for dynamic virtual meetings Founder Ed Stevens: "It reflects the energy our product brings into meetings" Three modes - Mingle, Presentation, Meeting - built for GTM teams Preciate rebrands to Scoot, closes $12M Series A led by Woodland Capital Real-time AI agents now sit inside every sales meeting Adobe, PepsiCo, IBM, Tanium, Cohesity among named customers Scoot holds a patent for dynamic virtual meetings Founder Ed Stevens: "It reflects the energy our product brings into meetings" Three modes - Mingle, Presentation, Meeting - built for GTM teams
Company Profile Dallas, Texas Founded 2017

Scoot & the room that talks back

The company once called Preciate rebuilt the virtual meeting - then put an AI agent inside it. A profile of an engagement bet on go-to-market teams.

AI Sales Platform B2B SaaS Series A · $12M ~23 Employees
Scoot company logo and brand image
SCOOT. The brand identity built around movement - avatars that literally scoot across a room. Dallas, Texas. Formerly Preciate.
01

What Scoot Does

Scoot sells a simple premise: the meeting itself is where deals are won or lost, so that is where the intelligence should live. Rather than record a call and hand a rep the recap an hour later, Scoot puts real-time AI agents inside the meeting to coach the seller, answer the buyer, and update the CRM while the conversation is still happening.

The product sits on top of a customizable virtual meeting environment - branded rooms, moveable avatars, spontaneous breakouts, and audible crowd reactions - that the company built during its years as a virtual events platform. On top of that room, Scoot layers a stack of AI agents aimed squarely at revenue teams.

Its Live Advisor listens to a sales conversation and surfaces talk tracks and objection handling on the fly. In-Room Interactive is an AI participant that can engage a buyer directly and field technical questions. Cleo works the website, qualifying inbound leads and booking meetings around the clock. Agentic Workflows handle prep and follow-up. Underneath sits The Brain, the intelligence engine Scoot says improves with every meeting.

The company frames the shift bluntly. Most sales training, it argues, is forgotten within four months, while coaching delivered in the moment sticks. That thesis - engagement over recap - runs through everything Scoot has built, from its earliest all-hands product to its current agentic sales stack.

02

By the Numbers

$12M
Series A, 2023
~$17.5M
Total funding
2017
Founded (as Preciate)
10k
Max event capacity

Figures compiled from public reporting and company materials. Funding total is approximate.

Most CEOs in the world agree with this: virtual all-hands meetings hosted on static legacy platforms like Zoom and Microsoft Teams are terrible at replicating the energy and value of meeting in-person.
Ed Stevens — Founder & CEO, Scoot
03

The Customer & the Problem

Who uses it

  • Enterprise sales and revenue teams running virtual and hybrid selling
  • Marketing and events teams hosting webinars and branded gatherings
  • People, L&D, and recruiting teams for onboarding and all-hands
  • Named customers across coverage: Adobe, PepsiCo, Affirm, Moen, IBM, Tanium, Cohesity, DemandQ, GPM
  • Counts several Fortune 50 companies among its clients

The problem it solves

  • Remote fatigue: static video meetings drain energy and attention
  • Ramp time: new reps take months to reach quota-level confidence
  • Lost signal: insights arrive after the call, when the moment has passed
  • Leaky funnels: inbound leads go un-qualified and follow-ups slip
  • Manual admin: reps spend selling time updating the CRM by hand
04

How Scoot Is Different

Zoom and Microsoft Teams stream a grid of faces. Conversation-intelligence tools like Gong and Read AI analyze the call afterward. Scoot's argument is that it does something in between and underneath both - it reengineers the room and acts inside it in real time. The company leans on a set of numbers to make the case for live coaching over the workshop-and-recap model.

The case for real-time coaching

Scoot-cited figures on AI sales support · illustrative
Sales training with no lasting impact after 120 days85-90%
More improvement from real-time vs. delayed feedback2.5x
More revenue per rep with AI sales tools77%
ROI ceiling from AI coaching vs. workshops (0-150%)up to 800%

Statistics as presented in Scoot's product marketing. Bar widths are illustrative, not to a common scale.

What's genuinely unusual

  • 2D room navigation - attendees move through branded, decorated spaces
  • Audible crowd noise - presenters hear real laughter and cheers
  • Spontaneous breakouts within a larger meeting
  • A patent covering its dynamic virtual meeting environment
  • AI agents that talk to both sides - coaching the rep and engaging the buyer

The competitive set

  • Zoom & Microsoft Teams - general video meetings
  • ON24 & Hopin - webinars and virtual events
  • Gong & Chorus - conversation intelligence (post-call)
  • Read AI & Vowel - meeting analytics and summaries
  • Scoot's wedge: acting inside the meeting, in real time, for GTM
05

Products & Services

Platform

Scoot Engage

The core meeting, webinar, and events platform. Three modes - Mingle, Presentation, Meeting - with branded rooms and hybrid livestream. Scales from 10 to 10,000.

AI Agent

Live Advisor

Listens to sales calls in real time and feeds reps talk tracks, data, and objection handling as the conversation unfolds.

AI Agent

In-Room Interactive

An AI participant that engages buyers directly and answers technical questions inside the meeting.

AI Agent

Cleo

The website agent that qualifies inbound leads and books meetings 24/7 - never off the clock.

Automation

Agentic Workflows

Automated meeting prep, personalized follow-ups, and hands-free CRM updates for revenue teams.

Engine

The Brain

The proprietary intelligence engine that structures meeting data into a searchable layer and improves with every meeting.

Business model: B2B SaaS, sold on subscription to enterprise go-to-market teams. Scoot integrates with Salesforce, HubSpot, and Marketo, and exposes APIs for developers to build on. A five-star iOS app and Android support extend meetings to mobile and hybrid rooms.

06

The Road So Far

2017

Preciate is founded in Dallas

Ed Stevens launches the company, first focused on recognition and relationship-building.

2020

Virtual meeting platform launches

As remote work surges, Preciate releases its virtual meeting and events product.

Feb 2023

Rebrand to Scoot + $12M Series A

The company renames to Scoot and closes a Series A led by Woodland Capital, whose Gabriel Goncalves joins as Executive Chairman.

2023

Patent for dynamic virtual meetings

Scoot secures a patent covering its moveable, branded meeting environment.

2024

Pivot to an AI sales platform

Scoot layers real-time AI agents onto the meeting platform, aimed at go-to-market teams.

2025

A full agentic sales stack

Live Advisor, In-Room Interactive, Cleo, and The Brain are marketed as one integrated system.

07

Where It Fits & What It Knows

Scoot lives at the crossroads of three markets that usually stay separate: video meetings, virtual events, and sales technology. Most companies pick one lane. Scoot's history - recognition app, then events platform, then AI sales stack - left it with an unusual combination of assets: a patented interactive meeting environment and a growing library of in-meeting AI agents.

That breadth is also the company's risk. Competing head-on with Zoom is a losing game; competing with Gong on pure post-call analytics is crowded. Scoot's expertise, and its bet, is the narrow slice where a branded, engaging room meets an AI that acts while people are still in it - purpose-built for revenue teams rather than general meetings.

The team is small - roughly two dozen people - and Dallas-based, with founder Ed Stevens joined by a lean leadership group including CRO Tim Waters and product-and-operations lead Lydia Stevens. For an enterprise software company chasing Fortune 50 logos, the story is less about headcount and more about whether the product in the room is good enough to matter.

The company's expertise shows up in the details it keeps returning to: the energy of a live audience, the cost of a rep's slow ramp, the moment a buyer asks a question no one is there to answer. Scoot has spent years arguing that those moments are the product - and building agents to meet them.

ai sales platformvirtual meetingswebinarssales enablementconversation intelligencereal-time ai agentsgtmb2b saascrm integrationhybrid eventsdallas startup
08

Frequently Asked

What does Scoot do?
Scoot runs an AI sales platform built on a customizable virtual meeting environment. It puts real-time AI agents into meetings, webinars, and events to coach reps, engage buyers, qualify leads, and automate CRM follow-up.
Was Scoot formerly called Preciate?
Yes. The company was founded as Preciate in 2017 and rebranded to Scoot in February 2023, alongside a $12M Series A round led by Woodland Capital.
Who founded Scoot?
Ed Stevens is the founder and CEO. Dave Morrison is cited as a co-founder, and the leadership team includes CRO Tim Waters and product, marketing, and operations lead Lydia Stevens.
How is Scoot different from Zoom or Microsoft Teams?
Scoot adds moveable avatars, branded rooms, spontaneous breakouts, and audible crowd reactions, and embeds AI agents that coach and engage participants in real time - rather than just streaming video.
Who uses Scoot?
Enterprise sales, marketing, and events teams. Named customers across coverage include Adobe, PepsiCo, Affirm, Moen, IBM, Tanium, and Cohesity, and Scoot counts several Fortune 50 companies as clients.
09

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