The London company skipped hand-coded rules and high-definition maps for a driving model that learns from experience. Its harder test begins now: turning an elegant research bet into ordinary cars and rides people can actually buy.
Mars Auto is a South Korean AI company building self-driving Class 8 trucks for long-haul freight. Founded in 2017 by KAIST computer scientists Ilsu Park and Gyuri Im, it uses a vision-only, end-to-end AI driving agent - seven cameras and a single neural network, with no LiDAR and no HD maps - that can be retrofitted onto existing trucks. Mars Auto ran the first commercial long-haul autonomous freight in Korea in 2023 and began paid U.S. operations from a Texas base in 2024, aiming to deploy fully unmanned trucks by 2028.