employer-healthcare
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Frontier Direct Care puts a doctor between you and the bill
The Texas company sells employers a practical wager: make primary care easier to use, and expensive care may become easier to avoid. The interesting part is how it gets paid to make that happen.
The $10 Frame That Made Vision Benefits Look Absurd
A factory visit exposed the gap between what glasses cost to make and what Americans paid. XP Health turned that gap into an employer benefit built around clear prices, online shopping, and local eye care.
Scott Shreeve Put Primary Care on the Employer's Payroll - Then Took It Nationwide
An emergency doctor learned that the waiting room was often the last stop in a much longer systems failure. His response was an unusual business lesson: when patients would not buy a new care model one by one, sell the architecture to the employer.
Crossover Health Couldn't Sell Better Primary Care One Patient at a Time - So It Sold the Whole System to Employers
A consumer clinic taught physician-founder Scott Shreeve that better care was not enough - distribution was the real diagnosis. Crossover's employer pivot turned one awkward storefront into a hybrid care network, and a 2026 merger gave the model national heft.