employee-advocacy
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The Executive Who Never Posts Is Still Saying Something
Qnary built a business around a small corporate absurdity: companies spend fortunes making their brands speak, while the people audiences actually trust are too busy to post. Its fix is part writers' room, part workflow software, and part reputation insurance.
The Quiet Advantage of Listening Before You Post
Most social agencies begin with something to say. Leadtail begins with someone worth understanding - then works backward from buyers, experts and the conversations already in motion.
Sprout Social Puts the Whole Feed on Payroll
A calm command desk for chaotic social teams, Sprout turns posts, replies and performance data into an orderly working day. The catch is a serious per-seat bill, so its value arrives when collaboration and reporting are already serious work.
Cameron Brain Bet the Company on Your Most Underrated Media Channel
Before employee advocacy had a tidy category name, Cameron Brain was learning the awkward, useful truth behind it: companies have audiences, but people have relationships.
Hootsuite Built the Social-Media Control Room. Now It Has to Prove the Dashboard Can Think.
The Vancouver company made one dashboard the sensible answer to social sprawl. Eighteen years, one painful reset, and a major listening acquisition later, it is betting that live social intelligence - not another caption generator - can make the old control room matter again.
EveryoneSocial Spent 14 Years Turning the Employee Repost Into an Enterprise Growth Channel
Corporate social posts are easy to ignore. EveryoneSocial built a business on the wager that employees can travel farther - if companies give them useful content, room for a human voice and numbers the CFO can inspect.
Michelle Montgomery
Michelle Montgomery has spent her career making complicated businesses easier to believe in. At Crawford & Company, her method begins with an unfashionable idea: the brand lives with the people doing the work.