
After selling an ebook startup to Google, the engineer chose a stranger second act: rebuilding payroll so well that millions of people never have to think about it.

After years helping software companies turn payroll into a product, Tyler Fallon moved one question upstream: before a homeowner hires anyone, who helps them decide what actually needs doing? Casa is his two-person answer.
Scott Helmes is a senior operator on the CEO team at Gusto, the San Francisco payroll, benefits and HR platform used by hundreds of thousands of small businesses. A product and marketing veteran who spent more than a decade scaling CareerBuilder across North America and Europe, he joined Gusto in 2019 and has been part of the leadership group steering its move into embedded payroll, AI-assisted workflows and SMB benefits.