The company behind Zimbra and Cloud ID sells control over two ordinary acts: opening your inbox and watching what you paid for. Its own history shows how expensive dependence on somebody else’s platform can become.
Hiver is a customer service platform built on top of Gmail and Google Workspace. It turns shared mailboxes like support@ and sales@ into a collaborative help desk - letting teams assign emails, track status, automate workflows, and measure SLAs without leaving their inbox. Founded in 2011 (originally as GrexIt), Hiver now serves more than 10,000 organizations, including Harvard University, Flexport, and Upwork, and has expanded into AI-assisted support across email, live chat, voice, and WhatsApp.