In San Martín, Argentina, an audio retailer has made room for guitars, gaming gear and cookware. Its sprawling catalog shows how a specialist shop can serve more of everyday life.
Fifty years ago Bill Crutchfield sold car stereos by explaining, in exhausting detail, how to install them. That habit of over-explaining became the whole business.
One store. Zero franchises. 400,000 products flying overhead on ceiling conveyor belts - and a checkout button that switches off every Friday at sundown. Here is how a Hasidic-owned camera shop became the gear counter for the entire creative internet.