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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

electric-guitars

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Company
Gibson Turned a Guitar Shape Into a 130-Year Business
Consumer · Ecommerce · Hardware

Gibson Turned a Guitar Shape Into a 130-Year Business

The Les Paul is a product, a platform and a piece of cultural shorthand. Gibson's modern task is to keep that inheritance desirable - without sealing it behind glass.

gibson-guitars · musical-instrumentsRead →
Company
Fender’s Hardest Product Isn’t a Guitar. It’s the Second Lesson.
Consumer · Hardware · Ecommerce

Fender’s Hardest Product Isn’t a Guitar. It’s the Second Lesson.

The company that gave rock music its favorite silhouette now has a more delicate job: keeping a beginner from putting the guitar back in the closet.

electric-guitars · musical-instrumentsRead →