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Executive · Operator · Advisor
Sarah Bast Is Taking Point-of-Care Marketing Beyond the Doctor’s Office
After 18 years advising pharmaceutical brands from the agency side, Sarah Bast crossed the table to build what comes next: fewer disconnected messages, more useful moments, and one journey shared by providers and patients.
sarah-bast · optimizerxRead →
Health · Ai · Saas
OptimizeRx Put Pharma Ads in the Doctor's Office. Then It Paid $95 Million to Follow the Patient Home
The company started with copay coupons inside prescribing software. Now its bigger wager is that pharma marketing works best when the patient on the sofa and the clinician at the screen receive coordinated messages at the moment a treatment decision is forming.
healthcare-marketing · pharma-advertisingRead →