ecommerce-finance
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Highbeam and the cash hiding behind the sales
A consumer brand can sell beautifully and still run out of money. Highbeam is building banking, credit and AI forecasting around the awkward interval between paying for a product and getting paid for it.
Emiliano Musalem Learned to Read the Shop Before Writing the Loan
A backpacking business graduate, an analytics dashboard and a recurring inventory problem led to Creizer. Now Musalem is trying to make credit move at the rhythm of an online shop's sales.
Alek Koenig Found a Business in a Bad Bill-Pay Screen
The Settle founder turned one clunky back-office chore into a five-year study of how consumer brands buy time, inventory and room to grow.
Blue Onion
Blue Onion is a New York-based fintech company that builds an automated financial subledger and reconciliation platform for e-commerce and retail brands. Its data engine ingests transactions from order systems, payment processors, marketplaces and bank accounts, then reconciles every order, payout, fee, refund and deposit into a single source of truth - letting finance teams close their books daily with guaranteed accuracy and feed clean, structured financial data into AI workflows.
Lyndsey Bunting
Lyndsey Bunting is the CEO and co-founder of Blue Onion, a New York-based financial data platform that automates reconciliation and bookkeeping for retail and ecommerce brands. A Wharton-trained finance operator who served as VP of Finance at Birchbox and CFO at Resonance Companies, she started Blue Onion in 2020 to fix the messy, manual reconciliation work she lived through every month. The company went through Y Combinator, has reconciled more than $30 billion in transactions across 200-plus brands, and raised a $10 million Series A led by Viola FinTech in 2025 to build the clean data layer that AI-powered finance teams will run on.