A beauty brand can win the customer and still lose the sale. Front Row has built a commerce business around the awkward distance between those two achievements.
Avenue Z is assembling PR, paid media, AI search and commerce into one operating system. The interesting part is not the menu of services - it is the bet that reputation and revenue have become the same problem.
The agency that built its own ecommerce platform is betting on Shopify, connected tills and a shop floor full of experiments. Its pitch gets interesting where the customer journey usually gets awkward.