A beauty brand can win the customer and still lose the sale. Front Row has built a commerce business around the awkward distance between those two achievements.
Avenue Z is assembling PR, paid media, AI search and commerce into one operating system. The interesting part is not the menu of services - it is the bet that reputation and revenue have become the same problem.
The agency that built its own ecommerce platform is betting on Shopify, connected tills and a shop floor full of experiments. Its pitch gets interesting where the customer journey usually gets awkward.

For three decades, Guidance took on the checkout jobs with too many markets, too many systems and no room for a wobble. Now inside OneMagnify, its best argument is still the work nobody notices when it works.