Drinkware

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The $200 Million Water-Bottle Company Built to Give Its Profits Away

Simple Modern entered a crowded aisle with $200,000, an Amazon playbook and a promise to give away at least 10% of its profits. A decade later, its cups sit in more than 10,000 storefronts - and the mission is still written into the math.

simple-modern · drinkwareRead →

Company

Consumer · Ecommerce · Health

The Water Bottle Empire Hiding in Plain Sight

Trove Brands began with a bent wire whisk in a Utah den. Twenty-five years later, its real product is not a bottle - it is a repeatable way to turn tiny daily annoyances into brands people carry everywhere.

trove-brands · owalaRead →