Why 95% of AI Agents Fail in Logistics — Pallet CEO Sushanth Raman on TPM Today

On this episode of TPM Today, JOC senior technology editor Eric Johnson interviews Sushanth Raman, founder and CEO of Pallet, an AI-agent company built for the logistics industry. Raman explains why an oft-cited MIT study found that 95% of enterprise AI projects fail — arguing the root cause is missing 'tribal knowledge' and organizational context rather than flashy technology. He details how Pallet captures the undocumented business rules inside freight forwarders, 3PLs and shippers to automate document processing, container tracking, ISFs, billing and air-freight procurement, and lays out how operators should vet AI vendors. The pair also discuss the 'AWSification' of logistics labor, real EBITDA impact, and why, despite the hype, the industry is still very early in AI adoption.