distribution-software
(5)
Divyaanshu Makkar
Divyaanshu Makkar is the co-founder and CEO of WizCommerce, an AI-powered B2B commerce platform that helps wholesalers, distributors, and manufacturers digitize their end-to-end sales. An IIT Delhi engineer with an MBA from UC Berkeley's Haas School of Business, he moved from management consulting at EY-Parthenon to venture investing at Bessemer Venture Partners before building his own company. WizCommerce serves 100-plus customers with more than 700 sales reps and 300,000 buyers, and raised an $8M Series A led by Peak XV Partners in 2025. Makkar was named to the Forbes 30 Under 30 list in 2023.
Endeavor
Endeavor is a San Francisco AI company building agentic software for the back office of American manufacturers and distributors. Its AI agents read the messy inputs these businesses actually run on - emails, PDFs, spreadsheets, phone calls - and turn them into automated order entry, quoting, accounts payable, and supply chain work inside existing ERP systems. Founded in 2023 by Wharton graduate Sahitya (Sami) Senapathy and backed by a $7M seed led by Craft Ventures, Endeavor counts industrial names like ClarkDietrich, Menasha, Viking, and Bridgestone Americas among its customers.
Vendavo
Vendavo is an enterprise software company that helps B2B manufacturers and distributors price, quote, and sell more profitably. Its commercial platform unifies price optimization, intelligent CPQ (configure-price-quote), and rebate management with pricing science and explainable AI, aiming to capture 1 to 3 percent of incremental gross margin from complex commercial processes. Founded in 1998 and headquartered in Denver, Colorado, Vendavo is backed by Francisco Partners and Accel-KKR and serves global industrial customers.
White Cup
White Cup builds CRM, business intelligence, and pricing software made specifically for wholesale distributors. Born from the merger of three distribution-tech companies (Compass Sales Solutions, MITS, and Tour de Force) under Eden Capital, the company natively plugs into distribution ERPs like Epicor P21 and Eclipse, then turns that raw transactional data into 1,100+ ready-made reports, 40+ dashboards, and AI-driven 'next best action' recommendations. Headquartered in Garden City, Idaho and fully remote, White Cup serves more than 850 distributors worldwide who want to sell more without becoming a software company themselves.
Matt Mullen
Matt Mullen is the Chief Executive Officer of White Cup, an AI-powered CRM and business intelligence platform purpose-built for the distribution industry. Appointed in February 2021 by private equity backer Eden Capital, Mullen brought over 20 years of enterprise software leadership to the role, including a prior stint as President of ProShip where he doubled revenue and led a successful acquisition. Under his leadership, White Cup has grown to serve 850+ customers globally, launched a comprehensive CRM product in 2024, and acquired Sales Management Plus to deepen its footprint in distribution technology.