Shwan Lamei

Shwan Lamei is co-founder and CEO of Emulate Energy, a Lund- and Boston-based software company that turns everyday household devices - heat pumps, EV chargers, home batteries, solar inverters - into a coordinated 'virtual battery' that utilities can dispatch on flexibility and balancing markets. Trained as an industrial engineer at Lund University, he spent 15 years in industrial B2B sales and corporate development at SWEP and Dover before starting Emulate in 2020 with a childhood friend whose MIT postdoctoral research became the technical seed of the company. In April 2025 Emulate closed a EUR 5M Series A led by Helen Ventures to scale its DER orchestration platform across Scandinavia, the DACH region and the United States.