Larry Nusbaum

Larry Nusbaum is a consumer-products and retail turnaround executive who serves as President and Chief Marketing Officer of Work 'N Gear, the Mid-Atlantic and New England workwear, footwear and healthcare-apparel chain, and as an operating partner at Dark Alpha Capital. Over two decades he has run companies as CEO, CMO and COO across housewares, electronics, personal care, apparel and fitness, most visibly at Ronco, the Ron Popeil gadget brand he bought out of bankruptcy with Marlin Equity Partners in 2007 and steered from a reported $7.5 million annual loss to roughly $4 million in profit on about $30 million of 2009 sales. He has also led Midwest Trading Group, where he acquired the phone-accessory brand TYLT in December 2023, and restructured the artisan-goods company GlobeIn into a subscription model. At Work 'N Gear he took a 25-year-old, roughly $40 million retailer through a 2025 Chapter 11 filing, a DIP financing, a shrink from 38 stores to 26, and a April 2026 asset sale to a family-office-backed operator that repaid the lender in full and set up a relaunch of the e-commerce platform and up to ten stores.