display-advertising
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Mediavine turned the ad problem into the business.
It built advertising tools to pay for its own websites. Then the neighbors came knocking. Today, Mediavine helps more than 20,000 publishers turn attention into income.
Monumetric makes the small publisher count
A website can have loyal readers and still be a lousy business. Monumetric handles the advertising machinery - starting at 10,000 monthly pageviews - so independent publishers can get paid for the audience they have built.
SharpSpring Ads and the art of the second chance
A visitor leaves. An ad follows. Behind that familiar little chase is a company that changed its product, its owners, and eventually the job advertising was meant to do.
Tim Craycroft
Tim Craycroft is a veteran technology executive who spent over two decades building the plumbing behind digital advertising. After 14 years at Amazon - where he helped architect their multi-billion dollar ads business and opened the Boulder ad tech office - he joined Google in 2020 as VP & GM of Google Advertising, overseeing YouTube, apps, and display ads. In September 2025, he took center stage at the Google ad tech antitrust remedies trial, testifying about internal analyses (Project Sunday and Project Monday) that explored divesting AdX and DFP. He's now joined Flywheel as Senior VP of Engineering. An early cloud storage pioneer who co-founded i-drive.com in the late 1990s, Craycroft brings Dartmouth computer science roots and a Boulder, Colorado sensibility - equal parts algorithm and altitude.