NorCal Cannabis Company is a vertically integrated, seed-to-sale cannabis operator based in Northern California. Founded in 2014, it grew out of the region's long, pre-legalization cannabis culture into a licensed holding company spanning cultivation, manufacturing, distribution, a portfolio of consumer brands, and retail dispensaries. The company scaled revenue from roughly $2M to over $70M in a few years and raised more than $50M in capital, positioning itself as one of California's more compliant, operationally mature cannabis businesses.
ANJA (ANJA Life LLC) is a minority-owned, state-licensed adult-use cannabis dispensary in Highland Park, New Jersey. Founded by a team of New York- and New Jersey-based entrepreneurs, it opened in January 2024 as the first recreational cannabis dispensary in Highland Park. ANJA pairs a curated retail and delivery experience with an education-first mission - normalizing cannabis through reliable information, community events like ANJA Fest, and partnerships with local New Jersey cultivators. The name is a play on the cannabis synonym 'ganja' and a Sanskrit term meaning 'to manifest.'

Julio Casado is the CEO of ANJA Life, the first adult-use cannabis dispensary in Highland Park, New Jersey, and the founder and managing partner of Full Funnel Growth, a NYC-based growth marketing agency. A Cornell-educated, Bronx-raised operator with a decade-plus background spanning Deloitte, AXA, Success Academy and Bridge Philanthropic Consulting, he now sits at the unlikely intersection of management consulting, e-commerce growth funnels, and a Sanskrit-rooted cannabis brand named for the act of manifesting.
Cookies is a global cannabis and lifestyle brand co-founded in 2010 by Bay Area rapper-entrepreneur Berner and cultivator Jai. Built on proprietary genetics like the iconic Girl Scout Cookies strain, it has grown into a network of 70+ dispensaries across more than 20 markets in 6 countries, plus a streetwear arm (Cookies SF) that helped legitimize the brand long before federal legalization caught up.
NUG is a vertically integrated California cannabis company founded in 2014 that operates the state's highest-volume extraction facility, multiple retail dispensaries, and one of California's largest wholesale distribution networks. Known for their premium flower, vapes, and edibles, NUG has pioneered Oakland's first equity-owned consumption lounge and is deeply committed to social equity programs that support entrepreneurs affected by prior cannabis criminalization.