
Skool, Circle, Discourse, Gainsight, Salesforce and Gravyty are all selling the same thing - a place for your people to gather. The difference is who keeps the keys.

Creators, associations and alumni offices are all fleeing the social feed to own their audiences. A cluster of platforms - from Circle to Discourse - is racing to sell them the escape hatch.

Six platforms - from open-source Discourse to enterprise Khoros and Salesforce - are quietly fighting over the same thing: the conversations your customers have about you. Building that crowd turns out to be the easy part. Owning it is where it gets expensive.

Kajabi, Discourse, Disciple and a pack of rivals are selling creators and brands the same promise - leave the algorithm behind and own the people who show up. Here is who is actually fighting for the private community, and what they are betting on.

Personify, ToucanTech, Discourse and Forumbee all promise to gather your people in one place - but they pick very different people. Here is how the community-software field splits, and how to read it before you sign anything.