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PebblePost Put the Pixel in the Mailbox - Now It Wants the Living Room
The New York ad-tech company made direct mail behave like digital retargeting. Its next act is applying the same transaction-powered engine to connected TV - with the household, not the cookie, at the center.
AI Can Draft the Document. Humans Still Own the Risk
Six automation platforms promise faster, more personal communications. The real test is whether they remove operational work without weakening judgment, control or accountability.
Arch
Arch is a San Francisco startup building AI marketing and revenue software for home-services contractors - the HVAC, plumbing, electrical, and drain businesses that keep American homes running. Founded in 2023 by Phil Krinner and Sacha Schmitz, Arch plugs into ServiceTitan and public property data to find homeowners likely to need work, catch customers about to churn, and auto-generate email and direct-mail campaigns. The company began by tackling the grunt work of heat-pump sizing and quoting, and has since broadened into an 'autonomous revenue engine' aimed at helping small contractors grow without a marketing department. It raised $6.2M in seed funding in February 2024 from Coatue, Floodgate, Gigascale Capital, ReGen Ventures, and MCJ Collective.