direct-indexing

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Legend
Mo Al Adham Is Making the Boring Parts of Wealth Management Do the Hard Work
Founder · Operator · Engineer

Mo Al Adham Is Making the Boring Parts of Wealth Management Do the Hard Work

After TwitVid, an early seat beside Instacart, and five years building products at Twitter, Mo Al Adham spent six months choosing his next decade. He picked a stubborn problem: making sophisticated, tax-aware investing feel ordinary.

mo-al-adham · frecRead →
Legend
From Risk Premia to Operational Alpha: Erkko Etula’s Long Way Around to Simpler Investing
Founder · Investor · Executive

From Risk Premia to Operational Alpha: Erkko Etula’s Long Way Around to Simpler Investing

A Finnish physicist-in-training followed Paul Samuelson’s advice into economics, then carried the lesson from Harvard, the New York Fed and Goldman Sachs into a different kind of wealth platform. His recurring idea is simple: the portfolio may be mathematical, but the scarce asset is an advisor’s time.

erkko-etula · brooklyn-investment-groupRead →
Legend
Auden Ehringer
Engineer · Executive · Operator

Auden Ehringer

Auden Ehringer is the Chief Technology Officer of Pave Finance and CEO of its technology subsidiary, Pave Labs. A Stanford-trained electrical engineer and computer scientist, he spent the early part of his career keeping some of the world's largest systems running - building Alexa sports features at Amazon Lab126 and serving as a Site Reliability Engineer on YouTube Discovery at Google. In 2023 he traded planet-scale infrastructure for the messier world of money, joining the New York fintech Pave Finance to build software that lets independent advisers automate and personalize portfolio management across thousands of client accounts. The platform he leads now helps oversee billions in assets, and in 2025 the company closed an oversubscribed $14M seed round.

auden-ehringer · pave-financeRead →