digital-privacy
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The Business of Making Google Forget
NetReputation built a business around an awkward truth: the internet rarely forgets on command. So it removes what it can, outranks what it cannot, and sells the patient work in between.
Leyes Built the Spotlight. Then It Learned to Turn It Off.
A teenage publicist learned that every glowing headline leaves a trail. Leyes now sells the unusual sequel: visibility when it helps, invisibility when it matters.
The Company That Treats Page Two as a Product
Erase.com sells a peculiar outcome: not universal deletion, but a more accurate first page. Its real product is the judgment to know when to remove, when to suppress, and when to stop promising miracles.
The Internet Never Forgets. Defamation Defenders Would Like a Word.
A Boulder reputation firm works the awkward gap between deleting a damaging result and teaching Google to look somewhere else. Its real product is not praise - it is control over what appears first.
Kape bought the VPNs. Then it bought the comparison sites.
ExpressVPN, CyberGhost and Private Internet Access share a parent with a VPN review publisher. Inside Kape Technologies, where the business of privacy meets the business of being chosen.
Consumer Reports
For 90 years, Consumer Reports has bought the products, broken the appliances and challenged the fine print. Now the nonprofit is teaching AI to give advice without selling the shopper.
Gen Digital
The company behind Norton, Avast and LifeLock is stitching cybersecurity to MoneyLion's financial toolkit. Its wager is that the next great consumer platform will sell peace of mind before, during and after something goes wrong.