The company behind Norton, Avast and LifeLock is stitching cybersecurity to MoneyLion's financial toolkit. Its wager is that the next great consumer platform will sell peace of mind before, during and after something goes wrong.

Zouhair Belkoura is the founder and CEO of Keepsafe, a San Francisco company that builds a family of consumer privacy apps used by tens of millions of people worldwide. A former electrical engineering PhD who researched mobile video coding, he has built Keepsafe around the idea that privacy is a form of freedom and that ordinary people deserve simple tools to control their personal photos, messages, and browsing. He is a frequent writer and speaker on the difference between abstract data privacy and the content privacy that actually matters to people's daily lives.