digital-pr
(3)
Nikola Baldikov and the Business of Getting a Yes
A printed T-shirt shop pulled Nikola Baldikov toward marketing. Years later, the founder of SERPsGrowth is still working on the problem: giving people a reason to pay attention.
Hector Botero Has Spent 30 Years Rewiring the Newswire
Before targeted ads and answer engines became the communications industry's new vocabulary, Hector Botero was already treating distribution as a problem of audience, language and proof. Now his newswire playbook is moving from Google-era targeting into AI-era discovery.
Ross Hudgens
Ross Hudgens is the founder and CEO of Siege Media, a content-led SEO agency he built from a one-person freelance operation in 2012 into a 100-person, Inc. 5000 honoree (six consecutive years) backed by private equity at an eight-figure valuation. A Chapman University marketing graduate, he cut his teeth as the first employee at Single Grain before going solo after Google's Penguin update reshaped the industry. Today he advises brands like Zapier, Casper, and Airbnb on organic growth, co-created the GrowthComet agency training course, angel-invested in SparkToro, and in 2026 published 'Generative Engine Optimization: The Definitive Guide to AI SEO' with Wiley — cementing his position at the forefront of AI-era search strategy.