A memorial app found a second act on local television. Chptr now sells funeral homes a route from family memories to the evening news - with radio joining the conversation.

She left corporate strategy to build a place where many small memories could add up to one vivid life. After seven years of experiments, pivots, and community rituals, LifeWeb 360 found a new home inside HistoryIT.
A class project became a gentler alternative to the obituary page, then a surprisingly effective alumni-engagement tool. LifeWeb 360's path from free family memorials to HistoryIT's MemoryPort is a case study in letting the strongest use case rewrite the business.