
From selling a Beanie Baby at the mall to overseeing brand, loyalty and menu innovation at Panera, Andrew Rebhun has made one career bet repeatedly: choose the hard assignment, then make the experience feel human.

She entered Wendy's through investor relations, learned the machinery behind the menu, and emerged as the marketer behind value platforms, loyalty and a very online redhead. Now a 15-year chapter is entering its final stretch.